Sport-Events

Defined by the central logic of victory and defeat, tournaments, league matches, and championships form the essential core of competitive sports. 

Major sports events, however, are subject to additional influences. Organizers seek to reach target audiences and generate revenue. Host cities and sponsors aim for positive image effects and financial returns. Government actors value the attention, recognition, and increased influence gained through sports events in both regional and geopolitical contexts.

A focus of our research on major sporting events is the socioeconomic impacts on host cities in the short to long term (the so-called “event legacy”), as well as the perceptions of sports fans and public discourse on these issues.